This morning, I was on the phone with a potential client, and I suggested they migrate to a NextCloud solution instead of their current cloud provider. When I explained that one of the main reasons, in my opinion, is to remain the owner of their own data, they reacted ironically, saying that at that point, people like me would have access to all their data. They seemed less worried about a large cloud provider than about a company "closer" to them.
I explained that they could encrypt everything, but they weren’t entirely convinced.
We parted ways on good terms, but with little hope.
Two hours later, they called me back. They did some research and asked a few colleagues. They’re now considering the idea and even apologized for the joke.
There was nothing to apologize for; it's just that some dynamics can be unclear (especially since we're so used to the promises of salespeople, often far from reality).