Estelle Platini<p>a few notes on a Linda Rising's talk</p><p>"Realize up front that this is hard".</p><p>Cognitive dissonance: contradictory "evidence" causes severe cognitive discomfort.</p><p>* We are not rational decision-makers<br>* but we are good at explaining after-the-fact why we made a decision – a pattern called rationalization.</p><p>Two thirds of people will not consider an idea until "somebody they know pretty well, is doing it, is happy with it, talks about it […] so maybe i might think about it".<br>To convince,<br>* you must address: "What's in it for me?" – requires empathy;<br>* you can use the values of your opponent. (Loyalty or fairness?)</p><p>A pattern of personal touch: walk a mile in the other's shoes<br>Another pattern: "Give it a try"<br>Another pattern: listen<br>Another pattern: ask for something personal</p><p><a href="https://www.youtube.com/watch?v=DrCD1wmK9oM" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">youtube.com/watch?v=DrCD1wmK9o</span><span class="invisible">M</span></a> via <span class="h-card" translate="no"><a href="https://opinuendo.com/@matthew" class="u-url mention" rel="nofollow noopener noreferrer" target="_blank">@<span>matthew</span></a></span></p><p><a href="https://techhub.social/tags/conversations" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>conversations</span></a> <a href="https://techhub.social/tags/memory" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>memory</span></a> <a href="https://techhub.social/tags/neuroscience" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>neuroscience</span></a> <a href="https://techhub.social/tags/campaigning" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>campaigning</span></a> <a href="https://techhub.social/tags/narratives" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>narratives</span></a> <a href="https://techhub.social/tags/storyTelling" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>storyTelling</span></a> <a href="https://techhub.social/tags/morality" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>morality</span></a> <a href="https://techhub.social/tags/socialPsych" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>socialPsych</span></a> <a href="https://techhub.social/tags/socialPsychology" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>socialPsychology</span></a> <a href="https://techhub.social/tags/facilitation" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>facilitation</span></a> <a href="https://techhub.social/tags/rationalization" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>rationalization</span></a> <a href="https://techhub.social/tags/values" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>values</span></a> <a href="https://techhub.social/tags/influence" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>influence</span></a> <a href="https://techhub.social/tags/LindaRising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LindaRising</span></a> <a href="https://techhub.social/tags/morals" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>morals</span></a> <a href="https://techhub.social/tags/principles" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>principles</span></a></p>